4.11 - 1251 ratings - Source

This work provides a solid e-commerce planning strategy for entrepreneurs who are technology savvy. It is backed up by interviews with key people from companies new to e-commerce, and those in established companies moving to establish an e-commerce.Customer service channel Some organizations wish to focus on some of these dimensions to the exclusion of others. ... Tiffany did not immediately sell directly to the retail customer; instead it used its Website to present purchase and gift ideas from its classic lines ... However, the number of items sold is a fraction of the range the company sells at its stores and lacks the brand names and the items ar theanbsp;...

Author: Robert T. Plant
Publisher:Prentice Hall Professional - 2000

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