Leading Edge Marketing Research

Leading Edge Marketing Research

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Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.Brand advocates typically makeup about 5 to 10% of a customer base, but what they lack in numbers, they make up for in ... entirely from new-to-Ford customers a€”and sold 10, 000 units in the first six days of sales (McCracken, 2010, p. 1).

Title:Leading Edge Marketing Research
Author: Robert J. Kaden, Gerald Linda, Melvin Prince
Publisher:SAGE - 2011-11-09

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