Successful marketing research

Successful marketing research

4.11 - 1251 ratings - Source



Information is power, and to make it in today's volatile business world, you need up-to-the-minute information on who your customers are, what they want, and how your competitors are planning to give it to them. Big corporations employ specially trained researchers to gather that sort of information, but how about entrepreneurs and company managers who have to do everything on their own? No problem. The inexpensive, quick, and easy-to-use market research tools and techniques described in this book were developed especially for small business owners. Successful Marketing Research also provides a probing look at the state of small business today. Economist and market research expert Ed Hester addresses a wide range of customer service and marketing problems that plague small businesses. He reveals the real reasons why 75 percent of small businesses fail within the first two years. And he explains why lifelong learning and a regular program of study and fact-gathering are the true keys to continued small business success.No problem. The inexpensive, quick, and easy-to-use market research tools and techniques described in this book were developed especially for small business owners.


Title:Successful marketing research
Author: Edward L. Hester
Publisher:John Wiley & Sons Inc - 1996
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA