The 2008 Pfeiffer Annual
This annual focuses on change management. It is designed as a ready-made toolkit of ideas, methods, techniques and models.... internally to build it externally, capture the hearts and minds of employees, and develop a shared framework for brand behaviors. ... In service organizations, differentiation is often based on the customer experience, which is intangible.
| Title | : | The 2008 Pfeiffer Annual |
| Author | : | Elaine Biech |
| Publisher | : | John Wiley & Sons - 2007-12-04 |
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