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It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.The Ultimate Internet Advertising Guide. Consumers generally require a dialogue that evolves from establishing the relevance of the product, to demonstrating performance, ... The ad banner yielded less than one half of one percent clickthrough, yet the Volvo ad banner generated statistically significant increases on keyanbsp;...

Author: SCN Education B.V.
Publisher:Springer Science & Business Media - 2000-06-28

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